Those lights can be bought in a few places and cheaper than Aldi, recovery strapes, no way would I trust a no name cheap recovery strap, compressor I have 1 of theres and its awsome but the latest are a lot and more $$, winch I have and is......
Whilst I don't have any Aldi 4 x 4 stuff, I find other tools they have which I've bought good quality for the price. I'm would have thought snatch straps are rated as per ASS so would be fine to use. If you put your trust in their winch, why would you not trust their straps?
As far as lights go, just because they look the same doesn't mean they are. Plenty of rip-offs out there that use inferior parts. I personally would take Aldi stuff over some EBay cheapie. If your going to go cheap option, you'd pay little, so if they're crap you just chuck them. Or spend more for something that will ultimately last. You get what you pay for. That's my 2 bobs worth