Just for laugh, this is probably one of the best ad recently.
See the ad below:
http://fortafydaily.com/post/ikeas-incredibly-mockery-of-apple-i-can-not-stop-laughing-this-takes-the-prize-as-the-years-best-advertising
It works! I went to Ikea today and pickup my BookBook
"I got it I got it...i cannot believe i finally got my BookBook! ... one of the best gadgets on the market.... never run out of battery...shockproof...3D touch and feel...look the same in any angle... plenty of accessories available... suitable for any age...and you can bend it and they don't break...thank you Ikea"