I don’t think think it’s more expensive at all if you do a lot of 4x4 driving. A snatch strap is only good for maybe 8 recoveries at the max if you do your research. More fibres break each time you use it and if you don’t wash it ( let’s face who does) the dirt and grit accelerates this process.
Kinetic ropes made from Dynema and similar materials have a higher stretch meaning less tearing of fibres, equaling more times it can be used. But also allows the rope to build up a lot more energy meaning a surprisingly small diameter rope can pull a huge tonnage of weight. Add a return block in and it amazing how much you can recover with them.
So in the end in me view I’m carrying less weight, a rope with 10 times more recoveries and more pulling weight. Also the use of soft Shackles is a good addition with them to.
On a side note I’m not affiliated with any company, it’s just from years of experience with ropes in offshore sailing and now seeing it come into off-road. Soft shackles are a must with them to, new to off-road but been in the marine industry for at least 15-20 years.